HTML5

4.8 Embedded content

4.8.1 The figure element

Categories

Flow content.

Sectioning root.

Contexts in which this element may be used:

Where flow content is expected.

Content model:

In any order, one dd element, and optionally one dt element.

Content attributes:

Global attributes

DOM interface:

Uses HTMLElement.

The figure element represents some flow content, optionally with a caption, that is self-contained and is typically referenced as a single unit from the main flow of the document.

The element can thus be used to annotate illustrations, diagrams, photos, code listings, etc, that are referred to from the main content of the document, but that could, without affecting the flow of the document, be moved away from that primary content, e.g. to the side of the page, to dedicated pages, or to an appendix.

The first dt element child of the element, if any, represents the caption of the figure element's contents. If there is no child dt element, then there is no caption.

The first dd element child of the element, if any, represents the element's contents. If there is no child dd element, then there are no contents.

<p>In <a href="#l4">listing 4</a> we see the primary core interface
API declaration.</p>
<figure id="l4">
 <dt>Listing 4. The primary core interface API declaration.</dt>
 <dd>
  <pre><code>interface PrimaryCore {
  boolean verifyDataLine();
  void sendData(in sequence&lt;byte> data);
  void initSelfDestruct();
}</code></pre>
 </dd>
</figure>
<p>The API is designed to use UTF-8.</p>

<figure>
 <dd>
  <img src="bubbles-work.jpeg"
       alt="Bubbles, sitting in his office chair, works on his
            latest project intently.">
 </dd>
 <dt>Bubbles at work</dt>
</figure>

<h2>Malinko's comics</h2>

<p>This case centered on some sort of "intellectual property"
infringement related to a comic (see Exhibit A). The suit started
after a trailer ending with these words:

<blockquote>
 <img src="promblem-packed-action.png" alt="ROUGH COPY! Promblem-Packed Action!">
</blockquote>

<p>...was aired. A lawyer, armed with a Bigger Notebook, launched a
preemptive strike using snowballs. A complete copy of the trailer is
included with Exhibit B.

<figure>
 <dd><img src="ex-a.png" alt="Two squiggles on a dirty piece of paper.">
 <dt>Exhibit A. The alleged <cite>rough copy</cite> comic.
</figure>

<figure>
 <dd><video src="ex-b.mov"></video>
 <dt>Exhibit B. The <cite>Rough Copy</cite> trailer.
</figure>

<p>The case was resolved out of court.

<figure>
 <dd>
  <p>'Twas brillig, and the slithy toves<br>
  Did gyre and gimble in the wabe;<br>
  All mimsy were the borogoves,<br>
  And the mome raths outgrabe.</p>
 </dd>
 <dt><cite>Jabberwocky</cite> (first verse). Lewis Carroll, 1832-98</dt>
</figure>

<figure>
 <dd>
  <img src="castle1423.jpeg" title="Etching. Anonymous, ca. 1423."
       alt="The castle has one tower, and a tall wall around it.">
  <img src="castle1858.jpeg" title="Oil-based paint on canvas. Maria Towle, 1858."
       alt="The castle now has two towers and two walls.">
  <img src="castle1999.jpeg" title="Film photograph. Peter Jankle, 1999."
       alt="The castle lies in ruins, the original tower all that remains in one piece.">
 </dd>
 <dt>The castle through the ages: 1423, 1858, and 1999 respectively.</dt>
</figure>

4.8.2 The img element

Categories

Flow content.

Phrasing content.

Embedded content.

If the element has a usemap attribute: Interactive content.

Contexts in which this element may be used:

Where embedded content is expected.

Content model:

Empty.

Content attributes:

Global attributes

alt

src

usemap

ismap

width

height

DOM interface:

[NamedConstructor=Image(),
 NamedConstructor=Image(in unsigned long width),
 NamedConstructor=Image(in unsigned long width, in unsigned long height)]
interface HTMLImageElement : HTMLElement {
           attribute DOMString alt;
           attribute DOMString src;
           attribute DOMString useMap;
           attribute boolean isMap;
           attribute unsigned long width;
           attribute unsigned long height;
  readonly attribute unsigned long naturalWidth;
  readonly attribute unsigned long naturalHeight;
  readonly attribute boolean complete;
};

An img element represents an image.

The image given by the src attribute is the embedded content, and the value of the alt attribute is the img element's fallback content.

The src attribute must be present, and must contain a valid URL referencing a non-interactive, optionally animated, image resource that is neither paged nor scripted. If the base URI of the element is the same as the document's address, then the src attribute's value must not be the empty string.

Images can thus be static bitmaps (e.g. PNGs, GIFs, JPEGs), single-page vector documents (single-page PDFs, XML files with an SVG root element), animated bitmaps (APNGs, animated GIFs), animated vector graphics (XML files with an SVG root element that use declarative SMIL animation), and so forth. However, this also precludes SVG files with script, multipage PDF files, interactive MNG files, HTML documents, plain text documents, and so forth.

The requirements on the alt attribute's value are described in the next section.

The img must not be used as a layout tool. In particular, img elements should not be used to display transparent images, as they rarely convey meaning and rarely add anything useful to the document.

The usemap attribute, if present, can indicate that the image has an associated image map.

The ismap attribute, when used on an element that is a descendant of an a element with an href attribute, indicates by its presence that the element provides access to a server-side image map. This affects how events are handled on the corresponding a element.

The ismap attribute is a boolean attribute. The attribute must not be specified on an element that does not have an ancestor a element with an href attribute.

The img element supports dimension attributes.

image . width [ = value ]

image . height [ = value ]

These attributes return the actual rendered dimensions of the image, or zero if the dimensions are not known.

They can be set, to change the corresponding content attributes.

image . naturalWidth

image . naturalHeight

These attributes return the intrinsic dimensions of the image, or zero if the dimensions are not known.

image . complete

Returns true if the image has been downloaded, decoded, and found to be valid; otherwise, returns false.

image = new Image( [ width [, height ] ] )

Returns a new img element, with the width and height attributes set to the values passed in the relevant arguments, if applicable.

<p>I lived in <img src="carouge.svg" alt=""> Carouge.</p>

<p>Home town: <img src="carouge.svg" alt="Carouge"></p>

<p>Carouge has a coat of arms.</p>
<p><img src="carouge.svg" alt="The coat of arms depicts a lion, sitting in front of a tree."></p>
<p>It is used as decoration all over the town.</p>

<p>Carouge has a coat of arms.</p>
<p><img src="carouge.svg" alt=""></p>
<p>The coat of arms depicts a lion, sitting in front of a tree.
It is used as decoration all over the town.</p>

<p>He picked up the folder and a piece of paper fell out.</p>
<p><img src="carouge.svg" alt="Shaped like a shield, the paper had a
red background, a green tree, and a yellow lion with its tongue
hanging out and whose tail was shaped like an S."></p>
<p>He stared at the folder. S! The answer he had been looking for all
this time was simply the letter S! How had he not seen that before? It all
came together now. The phone call where Hector had referred to a lion's tail,
the time Marco had stuck his tongue out...</p>

<p>The last user to have uploaded a coat of arms uploaded this one:</p>
<p><img src="last-uploaded-coat-of-arms.cgi" title="User-uploaded coat of arms."></p>

<article>
 <h1>My cats</h1>
 <h2>Fluffy</h2>
 <p>Fluffy is my favorite.</p>
 <img src="fluffy.jpg" alt="She likes playing with a ball of yarn.">
 <p>She's just too cute.</p>
 <h2>Miles</h2>
 <p>My other cat, Miles just eats and sleeps.</p>
</article>

<article>
 <h1>Photography</h1>
 <h2>Shooting moving targets indoors</h2>
 <p>The trick here is to know how to anticipate; to know at what speed and
 what distance the subject will pass by.</p>
 <img src="fluffy.jpg" alt="A cat flying by, chasing a ball of yarn, can be
 photographed quite nicely using this technique.">
 <h2>Nature by night</h2>
 <p>To achieve this, you'll need either an extremely sensitive film, or
 immense flash lights.</p>
</article>

<article>
 <h1>About me</h1>
 <h2>My pets</h2>
 <p>I've got a cat named Fluffy and a dog named Miles.</p>
 <img src="fluffy.jpg" alt="Fluffy, my cat, tends to keep itself busy.">
 <p>My dog Miles and I like go on long walks together.</p>
 <h2>music</h2>
 <p>After our walks, having emptied my mind, I like listening to Bach.</p>
</article>

<article>
 <h1>Fluffy and the Yarn</h1>
 <p>Fluffy was a cat who liked to play with yarn. He also liked to jump.</p>
 <aside><img src="fluffy.jpg" alt="" title="Fluffy"></aside>
 <p>He would play in the morning, he would play in the evening.</p>
</article>

4.8.2.1 Requirements for providing text to act as an alternative for images

The requirements for the alt attribute depend on what the image is intended to represent, as described in the following sections.

4.8.2.1.1 A link or button containing nothing but the image

When an a element that is a hyperlink, or a button element, has no textual content but contains one or more images, the alt attributes must contain text that together convey the purpose of the link or button.

<h1>Pick your color</h1>
<ul>
 <li><a href="green.html"><img src="green.jpeg" alt="Green"></a></li>
 <li><a href="blue.html"><img src="blue.jpeg" alt="Blue"></a></li>
 <li><a href="red.html"><img src="red.jpeg" alt="Red"></a></li>
</ul>

<button name="rgb"><img src="red" alt="RGB"><img src="green" alt=""><img src="blue" alt=""></button>
<button name="cmyk"><img src="cyan" alt="CMYK"><img src="magenta" alt=""><img src="yellow" alt=""><img src="black" alt=""></button>

<button name="rgb"><img src="red" alt="R"><img src="green" alt="G"><img src="blue" alt="B"></button>
<button name="cmyk"><img src="cyan" alt="C"><img src="magenta" alt="M"><img src="yellow" alt="Y"><img src="black" alt="K"></button>

<button name="rgb"><img src="red" alt="sRGB profile"><img src="green" alt=""><img src="blue" alt=""></button>
<button name="cmyk"><img src="cyan" alt="CMYK profile"><img src="magenta" alt=""><img src="yellow" alt=""><img src="black" alt=""></button>

4.8.2.1.2 A phrase or paragraph with an alternative graphical representation: charts, diagrams, graphs, maps, illustrations

Sometimes something can be more clearly stated in graphical form, for example as a flowchart, a diagram, a graph, or a simple map showing directions. In such cases, an image can be given using the img element, but the lesser textual version must still be given, so that users who are unable to view the image (e.g. because they have a very slow connection, or because they are using a text-only browser, or because they are listening to the page being read out by a hands-free automobile voice Web browser, or simply because they are blind) are still able to understand the message being conveyed.

The text must be given in the alt attribute, and must convey the same message as the image specified in the src attribute.

It is important to realize that the alternative text is a replacement for the image, not a description of the image.

<p>In the common case, the data handled by the tokenization stage
comes from the network, but it can also come from script.</p>
<p><img src="images/parsing-model-overview.png" alt="The network
passes data to the Tokenizer stage, which passes data to the Tree
Construction stage. From there, data goes to both the DOM and to
Script Execution. Script Execution is linked to the DOM, and, using
document.write(), passes data to the Tokenizer."></p>

<!-- This is the correct way to do things. -->
<p>
 You are standing in an open field west of a house.
 <img src="house.jpeg" alt="The house is white, with a boarded front door.">
 There is a small mailbox here.
</p>

<!-- This is the wrong way to do things. -->
<p>
 You are standing in an open field west of a house.
 <img src="house.jpeg" alt="A white house, with a boarded front door.">
 There is a small mailbox here.
</p>

4.8.2.1.3 A short phrase or label with an alternative graphical representation: icons, logos

A document can contain information in iconic form. The icon is intended to help users of visual browsers to recognize features at a glance.

In some cases, the icon is supplemental to a text label conveying the same meaning. In those cases, the alt attribute must be present but must be empty.

<nav>
 <p><a href="/help/"><img src="/icons/help.png" alt=""> Help</a></p>
 <p><a href="/configure/"><img src="/icons/configuration.png" alt="">
 Configuration Tools</a></p>
</nav>

In other cases, the icon has no text next to it describing what it means; the icon is supposed to be self-explanatory. In those cases, an equivalent textual label must be given in the alt attribute.

<body>
 <article>
  <header>
   <h1>Ratatouille wins <i>Best Movie of the Year</i> award</h1>
   <p><img src="movies.png" alt="Movies"></p>
  </header>
  <p>Pixar has won yet another <i>Best Movie of the Year</i> award,
  making this its 8th win in the last 12 years.</p>
 </article>
 <article>
  <header>
   <h1>Latest TWiT episode is online</h1>
   <p><img src="podcasts.png" alt="Podcasts"></p>
  </header>
  <p>The latest TWiT episode has been posted, in which we hear
  several tech news stories as well as learning much more about the
  iPhone. This week, the panelists compare how reflective their
  iPhones' Apple logos are.</p>
 </article>
</body>

Many pages include logos, insignia, flags, or emblems, which stand for a particular entity such as a company, organization, project, band, software package, country, or some such.

If the logo is being used to represent the entity, e.g. as a page heading, the alt attribute must contain the name of the entity being represented by the logo. The alt attribute must not contain text like the word "logo", as it is not the fact that it is a logo that is being conveyed, it's the entity itself.

If the logo is being used next to the name of the entity that it represents, then the logo is supplemental, and its alt attribute must instead be empty.

If the logo is merely used as decorative material (as branding, or, for example, as a side image in an article that mentions the entity to which the logo belongs), then the entry below on purely decorative images applies. If the logo is actually being discussed, then it is being used as a phrase or paragraph (the description of the logo) with an alternative graphical representation (the logo itself), and the first entry above applies.

<h1><img src="XYZ.gif" alt="The XYZ company"></h1>

<article>
 <h2>News</h2>
 <p>We have recently been looking at buying the <img src="alpha.gif"
 alt=""> ΑΒΓ company, a small Greek company
 specializing in our type of product.</p>

 <aside><p><img src="alpha-large.gif" alt=""></p></aside>
 <p>The ΑΒΓ company has had a good quarter, and our
 pie chart studies of their accounts suggest a much bigger blue slice
 than its green and orange slices, which is always a good sign.</p>
</article>

<p>Consider for a moment their logo:</p>

<p><img src="/images/logo" alt="It consists of a green circle with a
green question mark centered inside it."></p>

<p>How unoriginal can you get? I mean, oooooh, a question mark, how
<em>revolutionary</em>, how utterly <em>ground-breaking</em>, I'm
sure everyone will rush to adopt those specifications now! They could
at least have tried for some sort of, I don't know, sequence of
rounded squares with varying shades of green and bold white outlines,
at least that would look good on the cover of a blue book.</p>

4.8.2.1.4 Text that has been rendered to a graphic for typographical effect

Sometimes, an image just consists of text, and the purpose of the image is not to highlight the actual typographic effects used to render the text, but just to convey the text itself.

In such cases, the alt attribute must be present but must consist of the same text as written in the image itself.

<h1><img src="earthdayheading.png" alt="Earth Day"></h1>

4.8.2.1.5 A graphical representation of some of the surrounding text

In many cases, the image is actually just supplementary, and its presence merely reinforces the surrounding text. In these cases, the alt attribute must be present but its value must be the empty string.

In general, an image falls into this category if removing the image doesn't make the page any less useful, but including the image makes it a lot easier for users of visual browsers to understand the concept.

<p>The network passes data to the Tokenizer stage, which
passes data to the Tree Construction stage. From there, data goes
to both the DOM and to Script Execution. Script Execution is
linked to the DOM, and, using document.write(), passes data to
the Tokenizer.</p>
<p><img src="images/parsing-model-overview.png" alt=""></p>

<!-- Using the title="" attribute -->
<p>The network passes data to the Tokenizer stage, which
passes data to the Tree Construction stage. From there, data goes
to both the DOM and to Script Execution. Script Execution is
linked to the DOM, and, using document.write(), passes data to
the Tokenizer.</p>
<p><img src="images/parsing-model-overview.png" alt=""
        title="Flowchart representation of the parsing model."></p>

<!-- Using <figure> and <dt> -->
<p>The network passes data to the Tokenizer stage, which
passes data to the Tree Construction stage. From there, data goes
to both the DOM and to Script Execution. Script Execution is
linked to the DOM, and, using document.write(), passes data to
the Tokenizer.</p>
<figure>
 <dd>
  <img src="images/parsing-model-overview.png" alt="The Network leads
  to the Tokenizer, which leads to the Tree Construction. The Tree
  Construction leads to two items. The first is Script Execution, which
  leads via document.write() back to the Tokenizer. The second item
  from which Tree Construction leads is the DOM. The DOM is related to
  the Script Execution.">
 </dd>
 <dt>Flowchart representation of the parsing model.</dt>
</figure>

<!-- This is WRONG. Do not do this. Instead, do what the above examples do. -->
<p>The network passes data to the Tokenizer stage, which
passes data to the Tree Construction stage. From there, data goes
to both the DOM and to Script Execution. Script Execution is
linked to the DOM, and, using document.write(), passes data to
the Tokenizer.</p>
<p><img src="images/parsing-model-overview.png"
        alt="Flowchart representation of the parsing model."></p>
<!-- Never put the image's caption in the alt="" attribute! -->

<p>According to a study covering several billion pages,
about 62% of documents on the Web in 2007 triggered the Quirks
rendering mode of Web browsers, about 30% triggered the Almost
Standards mode, and about 9% triggered the Standards mode.</p>
<p><img src="rendering-mode-pie-chart.png" alt=""></p>

4.8.2.1.6 A purely decorative image that doesn't add any information

In general, if an image is decorative but isn't especially page-specific, for example an image that forms part of a site-wide design scheme, the image should be specified in the site's CSS, not in the markup of the document.

However, a decorative image that isn't discussed by the surrounding text still has some relevance can be included in a page using the img element. Such images are decorative, but still form part of the content. In these cases, the alt attribute must be present but its value must be the empty string.

<h1>The Lady of Shalott</h1>
<p><img src="shalott.jpeg" alt=""></p>
<p>On either side the river lie<br>
Long fields of barley and of rye,<br>
That clothe the wold and meet the sky;<br>
And through the field the road run by<br>
To many-tower'd Camelot;<br>
And up and down the people go,<br>
Gazing where the lilies blow<br>
Round an island there below,<br>
The island of Shalott.</p>

4.8.2.1.7 A group of images that form a single larger picture with no links

When a picture has been sliced into smaller image files that are then displayed together to form the complete picture again, one of the images must have its alt attribute set as per the relevant rules that would be appropriate for the picture as a whole, and then all the remaining images must have their alt attribute set to the empty string.

<h1><img src="logo1.png" alt="XYZ Corp"><img src="logo2.png" alt=""></h1>

<p>Rating: <meter max=5 value=3><img src="1" alt="3 out of 5"
  ><img src="1" alt=""><img src="1" alt=""><img src="0" alt=""
  ><img src="0" alt=""></meter></p>

4.8.2.1.8 A group of images that form a single larger picture with links

Generally, image maps should be used instead of slicing an image for links.

However, if an image is indeed sliced and any of the components of the sliced picture are the sole contents of links, then one image per link must have alternative text in its alt attribute representing the purpose of the link.

<h1>The Church</h1>
<p>You come across a flying spaghetti monster. Which side of His
Noodliness do you wish to reach out for?</p>
<p><a href="?go=left" ><img src="fsm-left.png"  alt="Left side. "></a
  ><img src="fsm-middle.png" alt=""
  ><a href="?go=right"><img src="fsm-right.png" alt="Right side."></a></p>

4.8.2.1.9 A key part of the content

In some cases, the image is a critical part of the content. This could be the case, for instance, on a page that is part of a photo gallery. The image is the whole point of the page containing it.

How to provide alternative text for an image that is a key part of the content depends on the image's provenance.

The general case

When it is possible for detailed alternative text to be provided, for example if the image is part of a series of screenshots in a magazine review, or part of a comic strip, or is a photograph in a blog entry about that photograph, text that can serve as a substitute for the image must be given as the contents of the alt attribute.

A screenshot in a gallery of screenshots for a new OS, with some alternative text:

<figure>
 <dd>
  <img src="KDE%20Light%20desktop.png"
       alt="The desktop is blue, with icons along the left hand side in
            two columns, reading System, Home, K-Mail, etc. A window is
            open showing that menus wrap to a second line if they
            cannot fit in the window. The window has a list of icons
            along the top, with an address bar below it, a list of
            icons for tabs along the left edge, a status bar on the
            bottom, and two panes in the middle. The desktop has a bar
            at the bottom of the screen with a few buttons, a pager, a
            list of open applications, and a clock.">
 </dd>
 <dt>Screenshot of a KDE desktop.</dt>
</figure>

A graph in a financial report:

<img src="sales.gif"
     title="Sales graph"
     alt="From 1998 to 2005, sales increased by the following percentages
     with each year: 624%, 75%, 138%, 40%, 35%, 9%, 21%">

Note that "sales graph" would be inadequate alternative text for a sales graph. Text that would be a good caption is not generally suitable as replacement text.

Images that defy a complete description

In certain cases, the nature of the image might be such that providing thorough alternative text is impractical. For example, the image could be indistinct, or could be a complex fractal, or could be a detailed topographical map.

In these cases, the alt attribute must contain some suitable alternative text, but it may be somewhat brief.

Sometimes there simply is no text that can do justice to an image. For example, there is little that can be said to usefully describe a Rorschach inkblot test. However, a description, even if brief, is still better than nothing:

<figure>
 <dd><img src="/commons/a/a7/Rorschach1.jpg" alt="A shape with left-right
 symmetry with indistinct edges, with a small gap in the center, two
 larger gaps offset slightly from the center, with two similar gaps
 under them. The outline is wider in the top half than the bottom
 half, with the sides extending upwards higher than the center, and
 the center extending below the sides."></dd>
 <dt>A black outline of the first of the ten cards
 in the Rorschach inkblot test.</dt>
</figure>

Note that the following would be a very bad use of alternative text:

<!-- This example is wrong. Do not copy it. -->
<figure>
 <dd><img src="/commons/a/a7/Rorschach1.jpg" alt="A black outline
 of the first of the ten cards in the Rorschach inkblot test."></dd>
 <dt>A black outline of the first of the ten cards
 in the Rorschach inkblot test.</dt>
</figure>

Including the caption in the alternative text like this isn't useful because it effectively duplicates the caption for users who don't have images, taunting them twice yet not helping them any more than if they had only read or heard the caption once.

Another example of an image that defies full description is a fractal, which, by definition, is infinite in detail.

The following example shows one possible way of providing alternative text for the full view of an image of the Mandelbrot set.

<img src="ms1.jpeg" alt="The Mandelbrot set appears as a cardioid with
its cusp on the real axis in the positive direction, with a smaller
bulb aligned along the same center line, touching it in the negative
direction, and with these two shapes being surrounded by smaller bulbs
of various sizes.">

Images whose contents are not known

In some unfortunate cases, there might be no alternative text available at all, either because the image is obtained in some automated fashion without any associated alternative text (e.g. a Webcam), or because the page is being generated by a script using user-provided images where the user did not provide suitable or usable alternative text (e.g. photograph sharing sites), or because the author does not himself know what the images represent (e.g. a blind photographer sharing an image on his blog).

In such cases, the alt attribute's value may be omitted, but one of the following conditions must be met as well:

• The title attribute is present and has a non-empty value.
• The img element is in a figure element that contains a dt element that contains content other than inter-element whitespace.
• The img element is part of the only paragraph directly in its section, and is the only img element without an alt attribute in its section, and its section has an associated heading.

Such cases are to be kept to an absolute minimum. If there is even the slightest possibility of the author having the ability to provide real alternative text, then it would not be acceptable to omit the alt attribute.

A photo on a photo-sharing site, if the site received the image with no metadata other than the caption:

<figure>
 <dd><img src="1100670787_6a7c664aef.jpg"></dd>
 <dt>Bubbles traveled everywhere with us.</dt>
</figure>

It could also be marked up like this:

<article>
 <h1>Bubbles traveled everywhere with us.</h1>
 <img src="1100670787_6a7c664aef.jpg">
</article>

In either case, though, it would be better if a detailed description of the important parts of the image obtained from the user and included on the page.

A blind user's blog in which a photo taken by the user is shown. Initially, the user might not have any idea what the photo he took shows:

<article>
 <h1>I took a photo</h1>
 <p>I went out today and took a photo!</p>
 <figure>
  <dd><img src="photo2.jpeg"></dd>
  <dt>A photograph taken blindly from my front porch.</dt>
 </figure>
</article>

Eventually though, the user might obtain a description of the image from his friends and could then include alternative text:

<article>
 <h1>I took a photo</h1>
 <p>I went out today and took a photo!</p>
 <figure>
  <dd><img src="photo2.jpeg" alt="The photograph shows my hummingbird
  feeder hanging from the edge of my roof. It is half full, but there
  are no birds around. In the background, out-of-focus trees fill the
  shot. The feeder is made of wood with a metal grate, and it contains
  peanuts. The edge of the roof is wooden too, and is painted white
  with light blue streaks."></dd>
  <dt>A photograph taken blindly from my front porch.</dt>
 </figure>
</article>

Sometimes the entire point of the image is that a textual description is not available, and the user is to provide the description. For instance, the point of a CAPTCHA image is to see if the user can literally read the graphic. Here is one way to mark up a CAPTCHA (note the title attribute):

<p><label>What does this image say?
<img src="captcha.cgi?id=8934" title="CAPTCHA">
<input type=text name=captcha></label>
(If you cannot see the image, you can use an <a
href="?audio">audio</a> test instead.)</p>

Another example would be software that displays images and asks for alternative text precisely for the purpose of then writing a page with correct alternative text. Such a page could have a table of images, like this:

<table>
 <thead>
  <tr> <th> Image <th> Description
 <tbody>
  <tr>
   <td> <img src="2421.png" title="Image 640 by 100, filename 'banner.gif'">
   <td> <input name="alt2421">
  <tr>
   <td> <img src="2422.png" title="Image 200 by 480, filename 'ad3.gif'">
   <td> <input name="alt2422">
</table>

Notice that even in this example, as much useful information as possible is still included in the title attribute.

Since some users cannot use images at all (e.g. because they have a very slow connection, or because they are using a text-only browser, or because they are listening to the page being read out by a hands-free automobile voice Web browser, or simply because they are blind), the alt attribute is only allowed to be omitted rather than being provided with replacement text when no alternative text is available and none can be made available, as in the above examples. Lack of effort from the part of the author is not an acceptable reason for omitting the alt attribute.

4.8.2.1.10 An image not intended for the user

Generally authors should avoid using img elements for purposes other than showing images.

If an img element is being used for purposes other than showing an image, e.g. as part of a service to count page views, then the alt attribute must be the empty string.

In such cases, the width and height attributes should both be set to zero.

4.8.2.1.11 An image in an e-mail or private document intended for a specific person who is known to be able to view images

This section does not apply to documents that are publicly accessible, or whose target audience is not necessarily personally known to the author, such as documents on a Web site, e-mails sent to public mailing lists, or software documentation.

When an image is included in a private communication (such as an HTML e-mail) aimed at a specific person who is known to be able to view images, the alt attribute may be omitted. However, even in such cases it is strongly recommended that alternative text be included (as appropriate according to the kind of image involved, as described in the above entries), so that the e-mail is still usable should the user use a mail client that does not support images, or should the document be forwarded on to other users whose abilities might not include easily seeing images.

4.8.2.1.12 General guidelines

The most general rule to consider when writing alternative text is the following: the intent is that replacing every image with the text of its alt attribute not change the meaning of the page.

So, in general, alternative text can be written by considering what one would have written had one not been able to include the image.

A corollary to this is that the alt attribute's value should never contain text that could be considered the image's caption, title, or legend. It is supposed to contain replacement text that could be used by users instead of the image; it is not meant to supplement the image. The title attribute can be used for supplemental information.

One way to think of alternative text is to think about how you would read the page containing the image to someone over the phone, without mentioning that there is an image present. Whatever you say instead of the image is typically a good start for writing the alternative text.